Quill & Quire: Let the Publicity Onslaught Commence!

Let me set the scene for you:

An aging yet boyishly handsome man (let's call him, oh, I don't know, Corey R.) is perusing the stacks of the local bookstore. He comes across the newest issue of Quill & Quire, a publishing industry magazine of no small repute. Idly, he flips through the pages, until his eyes alight upon the heading Spring Preview 2007: This Season's Hottest Books. Being no novice at reading, he decides to peruse the article more closely, hoping to catch a glimpse of the newest novels by his favourite authors. Ondaatje is present, as is Michael Winter and Barbara Gowdy. Then in the corner of the first page, he reads this:

A couple of smaller presses have spring titles that should resonate with book-biz types.

Well, this sounds promising. Corey had just finished writing his own novel, which (strangely enough) was about characters and settings that might appeal to said book-biz types as well.

He turned the page, and discovered this:

A megabookstore is the setting for Corey Redekop's satirical novel Shelf Monkey (ECW Press, $18.95 pa., April), which grew out of the 3-Day Novel Writing Contest. The novel relates the conflicts between the bookstore's employees and a popular TV talk-show host with a book club. No word yet on whether Indigo has booked a special display table.

Now, tell me honestly, how cool is that? Coming across publicity for your novel completely unawares? In a recognized and highly-regarded trade publication?

WWWWWWHHHHHHHHOOOOOOOOOOOOOOOOOOO!!!!!!!!!!!!!!

Tell your friends, neighbours, cousins, co-workers, and various personal enemies: Shelf Monkey is coming! You can't avoid it! Deal with it, or it'll destroy you!

*Quotation attributed to Derek Weiler, Quill & Quire, Volume 73, Number 1.